This collection includes fashion and imitation jewellery in different finishes. To maintain the finish for longer, keep the jewellery away from water, perfume, hairspray and other chemicals, and store it separately after use.

Yes, many pieces in this collection are designed for daily wear, especially the small American Diamond stud earrings and solitaire pendant necklaces. For a longer-lasting finish, remove the jewellery before bathing, exercising or sleeping.

American Diamond is a commonly used term in India for jewellery made with cubic zirconia (CZ) stones. CZ is a faceted man-made stone widely used in imitation jewellery to create a clear, diamond-like appearance.

The life of the finish depends on wear, storage and exposure to moisture, sweat, perfume and chemicals. Keeping the jewellery dry and storing each piece separately can help preserve its appearance for longer.

It is better to remove imitation and American Diamond jewellery before bathing, swimming or prolonged contact with water. Also allow perfume, skincare and other cosmetic products to dry before putting your jewellery on.

Skin sensitivity varies from person to person, so suitability cannot be guaranteed for every wearer. If you have known metal allergies or highly sensitive skin, check the specific product details before purchasing.

After wearing, gently wipe your American Diamond jewellery with a clean, soft, dry cloth. Avoid harsh cleaners or soaking it in water. Store each piece in a dry jewellery box or pouch, preferably separately from other jewellery to reduce scratching and friction.